Today the brand is owned by Bridge Srl and was relaunched in Italy and around the world with new collections that are entirely Made in Italy. Seeing as how the first t-shirts were beginning to show up under jackets, why not create footwear too that was capable of contaminating the style of dress that could also be worn to the office? A classic derby upper was grafted onto a sport shoe base, stitching typical of an English brogue began to appear on the leather, the leather welt was inserted, which eventually became the BePositive signature. Over time BePositive‘s creativity has supported the world of the most exclusive brands by collaborating in partnerships with Comme des Garçons, Stussy Deluxe e Uniform Experiment and many others, creating sought-after limited edition runs that are small in number but big in terms of prestige, while at the same time maintaining its unique identity. The refining of techniques and manufacturing processes never stopped and that classic/sporty look that today is a fact of life gained ground, finding favour with an ever increasing number of people, thrilling on catwalks and the red carpet. A calling to conquer the most advanced fashion markets with an eye for Eastern-style avant-garde, minimalist and chic design – Japan and Hong Kong serve as stylistic references – never conforming to the “fast and cheap” fashion that has taken hold over time and in the world of less sophisticated fashion.
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